Getting customers to your website and grabbing their interest in your products or services is only half the battle. The next—and equally important—step is conversion. Getting customers to transition from those who window shop to those who pay can be a challenge. Read on to learn 4 tips for an effective conversion optimization strategy.
1. Analyze Your Conversion Across Different Devices and Browsers
When you check your conversion percentages across your various channels, you can gain a tangible picture of what’s working and what’s not. This assessment step, in many ways, is the foundation of your conversion optimization strategy.
You may find, for example, that the most effective channels are your vanity toll-free numbers and your mobile site. This tells you that your 800 vanity phone numbers are providing the traction you need, as is the mobile version of your website, but, at the same time, the desktop version of your site may be underperforming.
At this point, you can decide whether you want to:
- Replicate your successes
- Address your weaker points
In many cases, you don’t have to choose one over the other. For example, you can continue to use local vanity phone numbers while making improvements to your desktop site. In this way, you continue benefiting from the success of one channel while addressing issues in the other one.
2. Position Your Calls-to-Action (CTAs) Above the Fold
The fold of your site is the invisible border between what a visitor sees and doesn’t see when looking at a page on your site. Your call to action (CTA) refers to a statement or request that encourages customers to move further down the marketing funnel. For example, a common CTA may be, “Sign up for a free demo today!” or “Download your free eBook now!”
Ideally, you want your CTAs to be positioned above the fold of a page customers are directed to. This page may be:
- Your homepage
- A landing page after clicking on an ad
- A landing page after clicking a link in an email
- Product pages that break down your various offerings
Putting your CTA above the fold increases the chances of visitors taking the next step.
3. Make Sure Your Site’s Pages Load Quickly
Customers often leave pages that take a long time to load. For sites that have a lot of dynamic, interesting content, this could be a problem—particularly if the content you created may be what’s causing the page to load slowly.
You can use Google analytics to run a report on the speed of your pages. The Site Speed report function tells you the average load speed for each page. When you discover slow pages, you can do the following:
- Use the PageSpeed Insights tool from Google. This can provide helpful recommendations for increasing the load speed for your content.
- Reduce the amount of high-res images or other media that may hamper your pages’ speeds.
- Use a page speed optimization service. These can take steps to condense the JavaScript, HTML, and CSS that make up your page, enabling it to load faster.
4. Adjust the Content of Your CTAs to Meet Users Where They Are
Your CTAs should do more than just encourage your customer to take the next step. They should satisfy a customer’s need. For example, a CTA like “Click to learn more” may not be effective. You want to be more specific. For example, if you run a mobile device repair business, your CTA could be, “Connect with a repair tech today!” If you were to hyperlink that phrase to a contact form with one of your vanity 800 numbers, a live chat, or a new email, you’re now helping your customers take the next step and solve their problems.
Using these four tips, you can boost your conversion rates while also making your customer’s experience with your content more enjoyable. The first step is to analyze your conversion rates for different devices and channels. You can then follow up by having your CTAs above the fold and ensuring they satisfy customer needs.
If you optimize the load speed of your pages, you can reduce the number of customers that leave your site while increasing how much they interact with your sales content. Vanity 800 numbers are an effective way to attract customers to your business, giving them a way to contact you that’s simple and easy to remember. Learn how to get your own vanity phone number with 800.com today.
