In today’s digital marketing landscape, marketing tools have begun to play a bigger role in driving growth. Businesses need to evolve to stay competitive, and that typically means adopting new tools into their operations to power their marketing and generate traction.
With its absurdly high open rates, expansive reach, and personalized touch, SMS marketing has emerged as one of the go-to strategies for brands of all kinds — from hands-on businesses to e-commerce brands.
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The rise of SMS marketing has sparked a reactive growth in SMS tools in the market, too. Today, we’re going to dive deep into those tools, deconstructing the value they offer to SMS marketing, and further how they amplify your business to touch more people.
Let’s supercharge your brand with SMS tools!
Understanding SMS Marketing
Before we begin exploring the nitty-gritty details, let’s first understand what exactly SMS marketing is. Text message or SMS marketing is a popular outbound marketing strategy that involves messaging customers’ mobile devices in hopes of delivering promotional content, relevant updates, and otherwise staying connected with your consumers.
This method of marketing enables businesses to broaden their scope; you simply reach more customers when you advertise in a place they’re constantly giving their attention. This success is quantifiably reflected in SMS marketing benchmarks; just look at its notoriously high engagement are conversion rates. In those metrics, SMS beats out all other marketing initiatives—including email marketing and social media ads.
What Makes SMS Tools So Powerful
Now that we have a solid understanding of text message marketing and why it’s so popular, it’s time to refocus on our main topic of SMS tools. These innovative technologies dramatically improve SMS marketing campaigns from end to end, but there are four core benefits that they bring:
- Automation
- Integration
- Scalability
- Personalization
Let’s explore each one individually and examine how it holistically elevates SMS marketing!
Automation: Streamlining Your Marketing Efforts
The first key advantage of SMS tools is their ability to automate the SMS marketing lifecycle. With robust workflows that can be tweaked to your unique needs, SMS tools empower businesses to streamline their marketing initiatives.
Before SMS tools came along, text marketing involved lots of manual effort in constructing and sending messages. You’d be forced to send each one individually and then follow up with consumers as they respond.
Now, marketing automation lets businesses tailor their own workflows to automatically send batch texts and interface with consumers. You can relay promotions quickly, capitalize on trends faster and deploy better marketing throughout.
Integration: Unifying Your Marketing Channels
The next powerful benefit of SMS software is its integration capabilities. These tools offer seamless integration with a myriad of other marketing channels and software platforms, enabling you to build an omnichannel marketing presence throughout your touchpoints.
Integrations change the SMS marketing game by expanding your roster. Now, any tool can integrate with your text campaigns and thereby augment them. You can achieve a cohesive and synchronized strategy that leverages all platforms into one centralized hub.
Scalability: Growing with Your Business
Another great feature of SMS tools is their scalability; they’re designed to accommodate businesses of all sizes, making it easy to grow or scale down your marketing plan in real-time. This is typically enabled by flexible pricing, robust plan options, and custom solutions.
As your audience expands and your SMS contact list grows, a robust text marketing tool will be able to handle the increasing volume of messages without compromising speed or reliability. Scalable tools ensure you can always reach your customer base efficiently, regardless of its size.
Personalization: Connecting on a Deeper Level
Personalization is another vital element of great marketing, and it’s something that SMS tools cater well to. Most solutions offer advanced segmentation abilities that let you divide and conquer your audience based on intrinsic similarities. You can slice your subscriber list and clump it up into groups based on demographics, behaviors, or other creative traits that you find useful.
By leveraging the power of personalization in SMS tools, you’re further able to bolster your marketing to garner new customers, while also building brand loyalty in the process. Via hyper-focused messaging featuring a strong CTA, you can resonate with each of your audience segments to improve lead generation and click-through rates.
They can be littered with enticing offers and promotions, which would be strategically chosen based on personalized factors. All of this translates to better marketing, more conversions, and better business outcomes!
Wrapping Up
That’s all we’ve got on SMS tools and supercharging your marketing! There’s no surprise that SMS marketing strategy is taking over right now, and marketing platforms are coming along for the ride.
That’s why your business needs to adapt and evolve with the digital times and begin migrating to a software solution for your SMS marketing initiatives.
