Author: Michael Esposito

Today’s consumers often make their decisions in a single moment. They have the urge to learn something, do something, or …

The COVID-19 global pandemic caused many drastic societal shifts: the switch to a primarily remote workforce. While hundreds of thousands …

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …

SMS messaging has become a powerful way to connect with customers, regardless of their age or background. Businesses use opt-in …

Studies have shown that the average employee is only productive for 2 hours and 53 minutes out of an entire …

If you’re like most consumers, you’re tired of being inundated with marketing campaigns and promotions that all sound like one …

Conversion optimization is a matter of figuring out how to do better. Better digital marketing, the kind that gets you the …

Think of metrics tracking as the sleeves-rolled-up hard work of conversion optimization. It’s using AdWords and other credible sources to crunch …

Has your business leaped into SMS marketing (also known as text marketing)? If so, it’s an exciting step! Now loyal …

Think about the last product or service you purchased. How many brand experiences or touchpoints did you encounter along the …

It’s a situation marketers find themselves in all too often. You’ve tried every possible tactic, added a ton of new …

You may have heard the terms “call tracking” and “campaign attribution” before, but what are they exactly? And, more importantly, …