Author: Michael Esposito

With AI chatbots, email, and direct messaging, one might think calling a company for customer service is a thing of …

In the world of digital marketing, the differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may be subtle, …

What do Nike, McDonald’s, Apple, Coca-Cola, and Ford all have in common? Iconic logos! The minute you see the “Swoosh” …

It’s no surprise that Google is the world’s most visited website with 62.19 billion visits in 2019 and 3.5 billion searches per day. …

In 2020, social media advertising is no longer an option for brands. It’s a necessity. Social media advertising has become …

Today’s consumers are more tech-savvy and aware of how they share their personal information than ever before. While Short Message …

The one thing all businesses aspire to achieve is growth.  Business owners are always searching for new affordable and effective …

Technology is an ever-changing environment, and when you run a small- to medium-sized business, it’s easy to be swept into …

Data from Pew Research shows that approximately 96% of Americans own a cellphone and 81% own a smartphone. Research conducted by Small Biz …

Did you know 98% of American adults ages 18-65 use toll-free numbers regularly? If you own a business or a sole proprietorship, …

As a business owner, you understand the importance of making sound decisions when it comes to investing in new company …

A recent study reported that American entrepreneurs are creating an average of 534,000 new businesses every month. Unfortunately, that number has likely …