Author: Michael Esposito

Free is a good price, right? It’s…free. You can’t beat it. The only problem is that when the subject turns …

You’ve launched your marketing campaign. You have ads strategically placed in print, broadcast, and digital media, and the phones are …

It’s exciting to start a new business, but it involves a lot of setup. You have to hire employees. You …

You’re missing out if you’re tracking calls without using call intelligence. While the data you’re collecting is doing its job now by providing …

Call tracking is a tool on which many businesses rely for marketing analytics. You can determine which channel, keyword, and marketing message drove …

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

Given how long SMS has been around, it’s surprising how few businesses take advantage of this powerful tool. People are …

Are 800 numbers too old school? Not at all. Although vanity numbers have been around longer than the modern internet, …

The goal of any aspiring company is to improve its customer interactions through smooth communication, resulting in increased business. Even …

Data may be the hottest commodity in the business world right now, particularly because it gives you actionable insights based …

In many ways, call tracking is like the Swiss Army knife of marketing tech: It has many uses, but it’s …

A vanity phone number can be a powerful strategic marketing tool when used correctly, but many businesses settle for just …