Author: Michael Esposito

Anyone would agree that social media platforms are among the most powerful marketing tools that businesses can use to build …

With so much attention today on email-based and social media-based sales strategies, you might be wondering: Where do call-based sales …

People often use the term conversation intelligence to describe their capacity to communicate with others effectively. As you talk more …

According to a recent study, vanity numbers have long been a powerful marketing tool: An advertiser can expect an 84% …

If you’re among the many businesses deciding to make the leap and implement a text marketing strategy, congratulations! You’re one …

The best coaching staffs in professional and collegiate sports study the videos. First, they scrutinize every game decision made and …

Have you ever had a parent or grandparent tell you, “Just drop off your resume, they’ll hire you!” We know …

“Hey, Siri, what’s the score of the Browns game?” Sounds a little bizarre, doesn’t it? Me chatting with my phone …

There’s something inherently captivating about a good story. It’s for this reason storytelling has evolved to become an excellent way for businesses …

Content is still king, especially when it’s in the form of video content. In fact, it’s ruling the marketing world these days …

As with most things in life, we tend to trust our gut when in critical business decisions. But, without data …

Is there a formula for effective marketing? Most people say no — what works depends on your market, industry, and …