Campaign Attribution Articles and Insights

Have you ever been confused about why people are visiting your website but not buying or reaching out to your …

Whether you’re using Facebook, Instagram, Twitter, online ads, or vanity 800 numbers on your website, you need to know which …

Think about the last product or service you purchased. How many brand experiences or touchpoints did you encounter along the …

You may have heard the terms “call tracking” and “campaign attribution” before, but what are they exactly? And, more importantly, …

A baker needs flour to bake a cake. An auto mechanic needs specific tools to fix a car. And marketers …

When you’re managing various marketing campaigns across online channels, it can be hard to identify which social media ads, landing pages, …

There’s no denying the power of paid online campaigns. In 2019, companies across the globe spent a total of $106.5 billion …