When you think about brand success stories — massive marketing campaigns, lavished retail stores, and exponential sales numbers come to mind, correct?
All too often, brands focus on fine-tuning their advertising copy, getting their video content just right, and optimizing their distribution strategy. But they fail to capitalize on the one marketing asset that can practically guarantee success: securing a branded vanity phone number.
Vanity phone numbers provide brands of all sizes—from local retail stores to multinational tech companies—with several tangible and quantifiable advantages.
Are you not convinced just yet? Take it from these four success stories—vanity numbers work!
Four Brands that Succeeded with a Vanity Phone Number
We think of phenomenal brands every day: McDonald’s, Apple, Coca-Cola, Google — the list goes on and on.
Several reasons exist as to why these brands are at the top of our minds. For the following four companies, a vanity number positioned them permanently in the minds of their consumers.
1. Empire Today
One way to ensure customers remember your vanity number is to turn it into a catchy jingle. While Empire Today’s number is not a customized vanity number like 1-800-FLOWERS, the company’s jingle made it so no one would ever forget “588-2300 EMPIRE!”
From radio to TV ads, that catchy tune was everywhere Empire Today was. And, as a result, everyone remembers their phone number!
2. J.G. Wentworth
J.G. Wentworth took their custom vanity number and transformed it into an entire musical number. You’ve likely seen their big production commercials featuring opera singers. It’s hard to miss!
And, it’s so catchy, it’s hard to get out of your head.
Any time you hear the words “J.G. Wentworth,” your brain finishes the tune by singing, “Call 877-CASH NOW!”
J.G. Wentworth’s vanity number has made them an icon and a piece of pop culture trivia at the same time.
3. 1-800-CONTACTS
Going to the eye doctor can be a frustrating and expensive experience. 1-800-CONTACTS is working to alleviate that process with 100% online contact ordering.
While most companies choose to customize a vanity number around their brand name, products, or services, 1-800-CONTACTS made it their company name! Talk about dedication.
With this vanity number as their brand name, customers can either call directly and order their contacts or opt for online fulfillment.
4. 1-800-GOT-JUNK
No one enjoys hauling their trash or old belongings to the dump. If moving, clearing out an office space, or just needing to get rid of old furniture, you can call 1-800-GOT-JUNK to get the job done.
This company knew that hauling junk is a hassle. And no one wants to take the extra step to research companies to do it. Therefore, they made the vanity number their brand number so that everyone knows who to call when they need to get rid of junk!
One phone number can get customers a quote, connected to a customer service rep, handle payments, and so much more.
Why Do Vanity Numbers Work So Well?
There are several reasons why vanity numbers help elevate brands to the next level, including:
- They’re easy to remember. By creating a simple, memorable vanity number and taking advantage of mnemonics, companies can easily position their brand with their target audience. Add a catchy jingle to the mix, and you remain top of mind with consumers for life.
- Vanity numbers streamline customer service. Customers don’t enjoy searching for contact information when they need assistance. Easy-to-remember vanity numbers optimize the customer service process and lead to a more enjoyable brand experience for all.
- Call tracking. With call tracking features, successful brands like 1-800-CONTACTS can decipher which marketing tactics are working best to drive customer phone calls. Call tracking capabilities also enable brands to learn more about their customers, providing more quantitative and qualitative data to drive campaign success.
- Elevated customer retention. Vanity numbers transform first-time leads into loyal customers. Combining a memorable phone number with superior customer service and a quality product is a sure-fire way to gain a customer for life.
Turn Your Business into a Success Story with a Vanity Phone Number
Add your company to our list of success stories by claiming your custom vanity number today.
To get started, all you have to do is click here.
