As a business owner or manager, every day, you think about how to win more customers and provide better products and services. Along the way, you will need to build a brand image that can reinforce in your prospects and customers the values you want to embody as a business.
Building a powerful brand that resonates can deliver goodwill and profits in equal measure.
Table of Contents
In this post, we’ll cover the 7 ways you can make your brand resonate:
1. Focus on delivering quality products and services.
2. Create consistency in your identity.
3. Identify what your customers want – and what they currently think and feel about you.
4. Get the word out with innovative marketing techniques.
5. Develop a great customer experience from the beginning.
6. Evaluate the response to your marketing efforts.
7. Nurture your relationships with your customers.
By following these strategies, you can develop a robust brand that connects with your customers.
1. Deliver High-Quality Products and Services
An excellent brand starts with great products. If you fail to deliver quality, affordability, or reliability, your brand-building efforts will have minimal impact.
Good products evolve from careful thinking about the problems your customers face, and solving those problems will always go further than a slick logo or a fast-talking sales rep.
Focusing on the product will build trust with your customers.
2. Focus on Consistency
Your brand needs to be consistent to have success. Mixing and matching different logos, word marks, and tones can confuse your customers and reduce the effectiveness of your marketing campaigns.
3. Identify What Your Customers Want & How They Feel About You
The best businesses can get into the minds of their customers and understand what they need. By understanding what your customers need, your business can craft a desirable brand image.
Developing a strong marketing team can help you to accomplish this task.
4. Amplify Your Brand with Innovative Marketing Techniques
Marketing today does not just involve running a few ad campaigns and waiting for the money to roll in. Customers consume media across a broad range of channels, including social media, live experiences, and video.
Consider using an influencer strategy that reverberates with your customer base. By understanding what your customers enjoy, you can pick the right influencers.
5. Ensure Your Customer Has Great Experiences throughout the Entire Buying Journey
Your customer builds a mental model of your brand from the moment they buy their first product from you all the way until they no longer want to do business with you.
Consider building a seamless customer experience from the first touchpoint to the last.
6. Continuously Evaluate the Response to Your Marketing
Businesses that track their marketing efforts can quickly pivot if something does not work. Analytics and monitoring tools can help you evaluate your media campaigns’ effectiveness.
7. Nurture Your Customer Relationships
After winning a customer, you should continue to build a positive relationship with content marketing techniques, careful upselling, and goodwill generation with non-commercial efforts.
How to Get Started with Building a Resonating Brand
The first steps toward building a resonant brand involve building a framework for your company to strategize. Several frameworks exist, including the 3 Cs, Porter’s Five Forces, and the 5 Ps.
For example, Porter’s Five Forces involve:
- Analyzing existing competitive pressures.
- Understanding the potential of new market entrants.
- Identifying supplier power.
- Understanding the leverage customers may have.
- Knowing the threat level of substitute products.
Having a sturdy foundation can ensure you build a compelling brand.
Remember: It’s All about the Customer
At the end of the day, building a powerful brand requires you to do well for your customers. Always keep in mind what they need and how your business can help.
