Do blogs still have an audience when internet users get a more interactive experience on platforms like Twitter, Facebook, and Reddit?
Now that there are even more social networks —TikTok, Instagram, Snapchat, and more — is blogging still a viable way to market your products and services and increase brand awareness? The trends seem to say that it definitely is.
Table of Contents
- Over 6 Million Blog Posts Are Published on a Daily Basis
- 77% of Internet Users Read Blog Posts on a Regular Basis
- Internet Users Leave Around 77 Million Comments on Blog Posts a Month
- 70% of Consumers Prefer Learning About a Company Through a Blog Post than an Ad
- Adding a Blog to Your Website Increases Your Changes of Ranking Higher in Search Results by 434%
- Businesses that Blog Get 55% More Visitors Than Those that Don’t
- Readers Spend an Average Time of 52 Seconds Reading a Blog Post
Over 6 Million Blog Posts Are Published on a Daily Basis
Some blogs survive for years, and some disappear after a few weeks, but bloggers are still writing 6 million blog posts every day, according to Zippia. So the blogosphere is still extremely active on the writing side, but what about the readers?
77% of Internet Users Read Blog Posts on a Regular Basis
During the pandemic, people had more time alone, but they still had the internet, and one thing they did was read blog posts. The trend is continuing — 77% of internet users have not only read blog posts before but do so regularly, so those 6 million posts a day aren’t going to waste.
Internet Users Leave Around 77 Million Comments on Blog Posts Each Month
Blog posts are a great way to drive customer interactions and engagement, especially if you allow visitors to comment on your blog because internet users almost like commenting on blog posts as much as they do reading them. According to WordPress, readers leave over 77 million comments on WordPress blogs alone each year.
70% of Consumers Prefer Learning About a Company Through a Blog Post than an Ad
Advertising is everywhere, and many consumers have learned to ignore it. Blogging can help a business reach these potential customers. 70% of consumers would rather read a blog post than an ad. Do you blame them?
Adding a Blog to Your Website Increases Your Chances of Ranking Higher in Search Results by 434%
Search engines run on content. The more content you have on a website, the more chances it has of showing in search engine results. Blogging regularly will give you that content and could increase the ranking of your website by up to 434%.
Businesses that Blog Get 55% More Visitors Than Those that Don’t
There are potential customers for your products and services searching for solutions to their problems right now and not finding what they need. Blogging gives businesses a way to build a knowledge base of this type of content, have a bigger footprint in search engines, and build more traffic. On average, businesses with blogs get 55% more visitors.
Readers Spend an Average Time of 52 Seconds Reading a Blog Post
Internet users do not have large attention spans. The average page view is 52 seconds. This means, on average, a visitor will read maybe 200 words of a blog post. This is the reason why headings, graphics, lists, and other scannable content are important parts of blog posts. Readers should be able to understand your message and call to action from these elements alone.
Make 800.com a Key Part of Your Blogging Strategy
Blogs are still popular, they can get you more visitors from search engines, and both consumers and B2B customers find blog posts more trustworthy than ads. But the average reader will only spend 52 seconds reading your blog post. That is not very long to get a visitor to act.
That’s why you need to add a vanity phone number to your blog posts. Visitors will remember a vanity number (like 1-800-FLOWERS) days later instead of searching the internet again and ending up on a competitor’s site. You can even make it clickable so visitors can call you right from the post.
Visit 800.com or call us at (800) 800-4321 to get yours.
