Marketing Strategy Articles and Insights

B2B or Business to Business is a description of a transaction that occurs between two businesses rather than between a …

What’s the difference between lead generation and demand generation? If you are not sure, you are not alone. Many business …

Renowned writer and playwright Milan Kundera is famous for saying, “Business only has two functions—marketing and innovation.” If you have …

Chances are that you’ve already heard how digital marketing is the future of increasing conversion rates. You may have even heard about …

Leveraging social media is a good way for a brand to generate awareness, promote products, and build a community, but …

Thanks to 5G, our world is in the middle of a huge technology shift. With early stage 5G networks already …

Is it overly optimistic to use the term “post-pandemic” to describe present conditions? Maybe. After all, we’re still hearing about …

Chances are that you’ve heard all about how data analysts can help companies all over the world grow market share, …

For non-profit organizations, choosing a phone system is a very important decision, and the truth is this decision can be …

Every business needs a phone system. You have customers you need to call, employees you need to coordinate, and vendors …

It’s exciting to start a new business, but it involves a lot of setup. You have to hire employees. You …

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …