Marketing Strategy Articles and Insights

As a marketing vehicle, the Internet can be either a valuable tool to effectively and cost-efficiently reach a vast audience …

Most people agree that social media should be a key part of any business marketing strategy. The harder part is deciding on …

Marketing campaigns are often the most exciting projects in your company. After all, the purpose of marketing is to get …

Anyone would agree that social media platforms are among the most powerful marketing tools that businesses can use to build …

The best coaching staffs in professional and collegiate sports study the videos. First, they scrutinize every game decision made and …

Content is still king, especially when it’s in the form of video content. In fact, it’s ruling the marketing world these days …

As with most things in life, we tend to trust our gut when in critical business decisions. But, without data …

Is there a formula for effective marketing? Most people say no — what works depends on your market, industry, and …

The COVID-19 global pandemic caused many drastic societal shifts: the switch to a primarily remote workforce. While hundreds of thousands …

If you’re like most consumers, you’re tired of being inundated with marketing campaigns and promotions that all sound like one …

Think of metrics tracking as the sleeves-rolled-up hard work of conversion optimization. It’s using AdWords and other credible sources to crunch …

According to Statista, the number of smartphone users is expected to double from 2016 to 2026. As of 2021, there …