Marketing Strategy Articles and Insights

All online marketing campaigns have a visual component. Hence, why visual content is so important! Additionally, visual content provides businesses …

Marketers are always on the hunt for the next best, effective marketing strategy. From search engine optimization’s ever-changing algorithm updates …

Whether you’re closing your business fiscal year or planning for the future, creating a marketing budget can be complex, but …

The internet, ripe with information, continues the information influx with bloggers and vloggers writing every day. With a few well-chosen …

Customers want to interact with your brand. It’s just human nature. Consumers aren’t designed to solely take in information. They …

According to HubSpot’s 2018 Content Trends report, 52% of consumers want to see video content from brands and businesses they …

Personalized marketing uses data collection, analysis, and artificial intelligence (AI) to engage current and prospective customers by communicating with them …

Have you ever visited a website and had a little messaging box pop up in the corner of the screen? This …

Consumers may dread the dinnertime sales call, but brands continue to use telemarketing tactics as a relatively low-cost way to …

Whether you’re sitting in a cubicle or on your sofa, chances are you have a digital device within reach. Since …

What do Nike, McDonald’s, Apple, Coca-Cola, and Ford all have in common? Iconic logos! The minute you see the “Swoosh” …

It’s no surprise that Google is the world’s most visited website with 62.19 billion visits in 2019 and 3.5 billion searches per day. …