Advice and insight to optimize business communications, marketing, and strategy.

There have never been more options for your business phone system than the choices you currently have. The modern phone …

Chances are that you’ve heard all about how data analysts can help companies all over the world grow market share, …

If you’re not using SMS marketing in your business, you should be. Text message marketing is a budget-friendly way to reach a …

For non-profit organizations, choosing a phone system is a very important decision, and the truth is this decision can be …

Every business needs a phone system. You have customers you need to call, employees you need to coordinate, and vendors …

Free is a good price, right? It’s…free. You can’t beat it. The only problem is that when the subject turns …

You’ve launched your marketing campaign. You have ads strategically placed in print, broadcast, and digital media, and the phones are …

It’s exciting to start a new business, but it involves a lot of setup. You have to hire employees. You …

You’re missing out if you’re tracking calls without using call intelligence. While the data you’re collecting is doing its job now by providing …

Call tracking is a tool on which many businesses rely for marketing analytics. You can determine which channel, keyword, and marketing message drove …

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

Given how long SMS has been around, it’s surprising how few businesses take advantage of this powerful tool. People are …