Advice and insight to optimize business communications, marketing, and strategy.

You’re missing out if you’re tracking calls without using call intelligence. While the data you’re collecting is doing its job now by providing …

Call tracking is a tool on which many businesses rely for marketing analytics. You can determine which channel, keyword, and marketing message drove …

You’ve spent thousands of dollars on message development and media placement. Your marketing campaign’s call to action is to call. …

Given how long SMS has been around, it’s surprising how few businesses take advantage of this powerful tool. People are …

Are 800 numbers too old school? Not at all. Although vanity numbers have been around longer than the modern internet, …

The goal of any aspiring company is to improve its customer interactions through smooth communication, resulting in increased business. Even …

Data may be the hottest commodity in the business world right now, particularly because it gives you actionable insights based …

In many ways, call tracking is like the Swiss Army knife of marketing tech: It has many uses, but it’s …

A vanity phone number can be a powerful strategic marketing tool when used correctly, but many businesses settle for just …

Whether small or large, all businesses just starting out or well-established companies want to have an easy way for their …

As digital communication has increased our options for connecting with each other, more companies are turning to text/SMS marketing as a way …

It’s time to start planning your next call marketing campaign, but do you know which key performance indicators (KPIs) you …