Advice and insight to optimize business communications, marketing, and strategy.

Are 800 numbers too old school? Not at all. Although vanity numbers have been around longer than the modern internet, …

The goal of any aspiring company is to improve its customer interactions through smooth communication, resulting in increased business. Even …

Data may be the hottest commodity in the business world right now, particularly because it gives you actionable insights based …

In many ways, call tracking is like the Swiss Army knife of marketing tech: It has many uses, but it’s …

A vanity phone number can be a powerful strategic marketing tool when used correctly, but many businesses settle for just …

Whether small or large, all businesses just starting out or well-established companies want to have an easy way for their …

As digital communication has increased our options for connecting with each other, more companies are turning to text/SMS marketing as a way …

It’s time to start planning your next call marketing campaign, but do you know which key performance indicators (KPIs) you …

If you’ve been in business for any time, you probably instinctively know that business-to-business marketing (B2B) and business-to-consumer (B2C) are …

As marketers, you commonly think of your primary goal as being to get the phone to ring or otherwise establish …

Should your business be using a local or toll-free vanity phone number in your marketing campaigns and interactions with customers? …

Have you ever been confused about why people are visiting your website but not buying or reaching out to your …