Advice and insight to optimize business communications, marketing, and strategy.

If you’ve been in business for any time, you probably instinctively know that business-to-business marketing (B2B) and business-to-consumer (B2C) are …

As marketers, you commonly think of your primary goal as being to get the phone to ring or otherwise establish …

Should your business be using a local or toll-free vanity phone number in your marketing campaigns and interactions with customers? …

Have you ever been confused about why people are visiting your website but not buying or reaching out to your …

Email and text often rise to the top of the list for many strategists when it comes to direct marketing …

With so many types of marketing strategies out there, it can be challenging to figure out which strategies are best …

If you’ve been looking into toll-free numbers for your business, you may have heard about vanity numbers. Or maybe you’ve …

Businesses want people to know your name, what you provide, and even more so, purchase your products or services. Succeeding …

Getting customers to your website and grabbing their interest in your products or services is only half the battle. The …

When you say great things about your company and its products or services, that might be meaningful to your target audience if …

Whether you’re using Facebook, Instagram, Twitter, online ads, or vanity 800 numbers on your website, you need to know which …

Remember when we didn’t hesitate to shake the hands of strangers? When shoulder-to-shoulder festive crowds were fun? When the news …