Advice and insight to optimize business communications, marketing, and strategy.

By now, you can pretty well assume that the vast majority of your business customers and prospects have email service …

As a marketing vehicle, the Internet can be either a valuable tool to effectively and cost-efficiently reach a vast audience …

Most people agree that social media should be a key part of any business marketing strategy. The harder part is deciding on …

You may have heard of call tracking but are unsure what it is or how it can benefit your business. …

According to a recent report, the average conversion rate for a nonprofit website is only 1%. It’s sobering to think that 99% …

Marketing campaigns are often the most exciting projects in your company. After all, the purpose of marketing is to get …

Nowadays, customers don’t want to wait in line or jump through hoops to place an order. We want things fast, …

Call intelligence puts the data associated with your business calls to work for the success of your organization. It involves …

Consumers want friendly, convenient service, and they want it fast. Technology has helped businesses to respond to this demand. But …

Anyone would agree that social media platforms are among the most powerful marketing tools that businesses can use to build …

With so much attention today on email-based and social media-based sales strategies, you might be wondering: Where do call-based sales …

People often use the term conversation intelligence to describe their capacity to communicate with others effectively. As you talk more …