Advice and insight to optimize business communications, marketing, and strategy.

Email and text often rise to the top of the list for many strategists when it comes to direct marketing …

With so many types of marketing strategies out there, it can be challenging to figure out which strategies are best …

If you’ve been looking into toll-free numbers for your business, you may have heard about vanity numbers. Or maybe you’ve …

Businesses want people to know your name, what you provide, and even more so, purchase your products or services. Succeeding …

Getting customers to your website and grabbing their interest in your products or services is only half the battle. The …

When you say great things about your company and its products or services, that might be meaningful to your target audience if …

Whether you’re using Facebook, Instagram, Twitter, online ads, or vanity 800 numbers on your website, you need to know which …

Remember when we didn’t hesitate to shake the hands of strangers? When shoulder-to-shoulder festive crowds were fun? When the news …

By now, you can pretty well assume that the vast majority of your business customers and prospects have email service …

As a marketing vehicle, the Internet can be either a valuable tool to effectively and cost-efficiently reach a vast audience …

Most people agree that social media should be a key part of any business marketing strategy. The harder part is deciding on …

You may have heard of call tracking but are unsure what it is or how it can benefit your business. …