Advice and insight to optimize business communications, marketing, and strategy.

According to a recent report, the average conversion rate for a nonprofit website is only 1%. It’s sobering to think that 99% …

Marketing campaigns are often the most exciting projects in your company. After all, the purpose of marketing is to get …

Nowadays, customers don’t want to wait in line or jump through hoops to place an order. We want things fast, …

Call intelligence puts the data associated with your business calls to work for the success of your organization. It involves …

Consumers want friendly, convenient service, and they want it fast. Technology has helped businesses to respond to this demand. But …

Anyone would agree that social media platforms are among the most powerful marketing tools that businesses can use to build …

With so much attention today on email-based and social media-based sales strategies, you might be wondering: Where do call-based sales …

People often use the term conversation intelligence to describe their capacity to communicate with others effectively. As you talk more …

According to a recent study, vanity numbers have long been a powerful marketing tool: An advertiser can expect an 84% …

If you’re among the many businesses deciding to make the leap and implement a text marketing strategy, congratulations! You’re one …

The best coaching staffs in professional and collegiate sports study the videos. First, they scrutinize every game decision made and …

Have you ever had a parent or grandparent tell you, “Just drop off your resume, they’ll hire you!” We know …