Advice and insight to optimize business communications, marketing, and strategy.

According to a recent study, vanity numbers have long been a powerful marketing tool: An advertiser can expect an 84% …

If you’re among the many businesses deciding to make the leap and implement a text marketing strategy, congratulations! You’re one …

The best coaching staffs in professional and collegiate sports study the videos. First, they scrutinize every game decision made and …

Have you ever had a parent or grandparent tell you, “Just drop off your resume, they’ll hire you!” We know …

“Hey, Siri, what’s the score of the Browns game?” Sounds a little bizarre, doesn’t it? Me chatting with my phone …

There’s something inherently captivating about a good story. It’s for this reason storytelling has evolved to become an excellent way for businesses …

Content is still king, especially when it’s in the form of video content. In fact, it’s ruling the marketing world these days …

As with most things in life, we tend to trust our gut when in critical business decisions. But, without data …

Is there a formula for effective marketing? Most people say no — what works depends on your market, industry, and …

Today’s consumers often make their decisions in a single moment. They have the urge to learn something, do something, or …

The COVID-19 global pandemic caused many drastic societal shifts: the switch to a primarily remote workforce. While hundreds of thousands …

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …