Advice and insight to optimize business communications, marketing, and strategy.

“Hey, Siri, what’s the score of the Browns game?” Sounds a little bizarre, doesn’t it? Me chatting with my phone …

There’s something inherently captivating about a good story. It’s for this reason storytelling has evolved to become an excellent way for businesses …

Content is still king, especially when it’s in the form of video content. In fact, it’s ruling the marketing world these days …

As with most things in life, we tend to trust our gut when in critical business decisions. But, without data …

Is there a formula for effective marketing? Most people say no — what works depends on your market, industry, and …

Today’s consumers often make their decisions in a single moment. They have the urge to learn something, do something, or …

The COVID-19 global pandemic caused many drastic societal shifts: the switch to a primarily remote workforce. While hundreds of thousands …

You already spend money on marketing to bring traffic to your business. Now your goal should always be to ensure …

SMS messaging has become a powerful way to connect with customers, regardless of their age or background. Businesses use opt-in …

Studies have shown that the average employee is only productive for 2 hours and 53 minutes out of an entire …

If you’re like most consumers, you’re tired of being inundated with marketing campaigns and promotions that all sound like one …

Conversion optimization is a matter of figuring out how to do better. Better digital marketing, the kind that gets you the …