Advice and insight to optimize business communications, marketing, and strategy.

The internet, ripe with information, continues the information influx with bloggers and vloggers writing every day. With a few well-chosen …

Customers want to interact with your brand. It’s just human nature. Consumers aren’t designed to solely take in information. They …

According to HubSpot’s 2018 Content Trends report, 52% of consumers want to see video content from brands and businesses they …

Personalized marketing uses data collection, analysis, and artificial intelligence (AI) to engage current and prospective customers by communicating with them …

Have you ever visited a website and had a little messaging box pop up in the corner of the screen? This …

Consumers may dread the dinnertime sales call, but brands continue to use telemarketing tactics as a relatively low-cost way to …

Whether you’re sitting in a cubicle or on your sofa, chances are you have a digital device within reach. Since …

How often do you screen your calls? If you watch it ring or immediately click the ignore button if you …

If your search engine optimization (SEO) plan involves stuffing as many keywords as possible into a blog post in hopes …

With AI chatbots, email, and direct messaging, one might think calling a company for customer service is a thing of …

In the world of digital marketing, the differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may be subtle, …

What do Nike, McDonald’s, Apple, Coca-Cola, and Ford all have in common? Iconic logos! The minute you see the “Swoosh” …