Advice and insight to optimize business communications, marketing, and strategy.

Have you ever visited a website and had a little messaging box pop up in the corner of the screen? This …

Consumers may dread the dinnertime sales call, but brands continue to use telemarketing tactics as a relatively low-cost way to …

Whether you’re sitting in a cubicle or on your sofa, chances are you have a digital device within reach. Since …

How often do you screen your calls? If you watch it ring or immediately click the ignore button if you …

If your search engine optimization (SEO) plan involves stuffing as many keywords as possible into a blog post in hopes …

With AI chatbots, email, and direct messaging, one might think calling a company for customer service is a thing of …

In the world of digital marketing, the differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may be subtle, …

What do Nike, McDonald’s, Apple, Coca-Cola, and Ford all have in common? Iconic logos! The minute you see the “Swoosh” …

It’s no surprise that Google is the world’s most visited website with 62.19 billion visits in 2019 and 3.5 billion searches per day. …

In 2020, social media advertising is no longer an option for brands. It’s a necessity. Social media advertising has become …

Today’s consumers are more tech-savvy and aware of how they share their personal information than ever before. While Short Message …

The one thing all businesses aspire to achieve is growth.  Business owners are always searching for new affordable and effective …