Advice and insight to optimize business communications, marketing, and strategy.

What do Nike, McDonald’s, Apple, Coca-Cola, and Ford all have in common? Iconic logos! The minute you see the “Swoosh” …

It’s no surprise that Google is the world’s most visited website with 62.19 billion visits in 2019 and 3.5 billion searches per day. …

In 2020, social media advertising is no longer an option for brands. It’s a necessity. Social media advertising has become …

Today’s consumers are more tech-savvy and aware of how they share their personal information than ever before. While Short Message …

The one thing all businesses aspire to achieve is growth.  Business owners are always searching for new affordable and effective …

Technology is an ever-changing environment, and when you run a small- to medium-sized business, it’s easy to be swept into …

Data from Pew Research shows that approximately 96% of Americans own a cellphone and 81% own a smartphone. Research conducted by Small Biz …

Did you know 98% of American adults ages 18-65 use toll-free numbers regularly? If you own a business or a sole proprietorship, …

As a business owner, you understand the importance of making sound decisions when it comes to investing in new company …

A recent study reported that American entrepreneurs are creating an average of 534,000 new businesses every month. Unfortunately, that number has likely …

As customers, we can rattle off iconic 1-800 numbers. From 1-800-FLOWERS to 1-800-MATTRESS, we all know these brands and exactly …

Each day, 23 billion text messages are sent around the world. We use text messages to get in touch with our friends, …