Advice and insight to optimize business communications, marketing, and strategy.

Customers expect more out of their experiences than ever before. Catering to these expectations is one of the quickest ways …

Working from home was much less common just a few years ago. Now, much of the workforce that once went …

The overall market for meetings, conferences, exhibitions, and similar events is around $1 trillion, with virtual marketing comprising about 40%. …

Excellent customer service is at the forefront of any successful business. You want to provide your customers with the best …

People form the core of any business. The data regarding how they feel—whether it’s employees or customers—is essential to growth. …

If you’ve ever found yourself laboring through a task that’s taking way longer than you expected, you may have wondered, …

Social media platforms have evolved from a novelty to a personal interaction media to a powerful business tool. Because it …

B2B or Business to Business is a description of a transaction that occurs between two businesses rather than between a …

When I knew I would be living abroad for a few years, I wondered whether to port my existing number. …

No matter which industry your business is in, brand trust is important. Brands inform consumers what they can expect from …

Some business leaders may confuse goals with dreams. A dream is an abstract concept of something that could happen in …

Customer relations are the efforts a business takes to create and nurture positive relationships with its customers. This differs from …