Advice and insight to optimize business communications, marketing, and strategy.

Websites are valuable tools to drive business to your company, no matter how big or small you are. You can …

Do blogs still have an audience when internet users get a more interactive experience on platforms like Twitter, Facebook, and …

One of your most important company sales tools is probably pretty close at all times. It’s your phone. It doesn’t …

The word pitch sounds one-sided. It’s what you do. But that’s misleading. In business, it’s a dialogue if it’s done right. It’s two or …

Businesses of all sizes can benefit from using the digital tool, Canva. Even inexperienced users can quickly and easily create …

Every business owner wants to know whether their marketing efforts are panning out. It’s pretty obvious– if you launch a …

SMS marketing is the practice of sending mass text message alerts to customers who have opted-in to receive texts from …

What’s the difference between lead generation and demand generation? If you are not sure, you are not alone. Many business …

Most of the time, texting from your phone is the way to go. Your phone is with you all the …

Often the first point of contact a customer or potential client has with your business is through the phone. The …

In the past, companies would produce a product, pitch their marketing campaigns, and wait for the customers to start rolling …

Text messaging has become a very popular and easy way to communicate with friends, family, and even with customers. There …