Advice and insight to optimize business communications, marketing, and strategy.

Even though many businesses focus on beating their competitors, the words of Jeff Bezos, the founder of Amazon, give business …

You have undoubtedly seen an advertisement flashing a 1-800 phone number or perhaps even called one yourself. You know this …

Think about your countless Internet passwords. Are they all random jumbles of letters, numbers, and characters? Or are they well-thought-out …

Renowned writer and playwright Milan Kundera is famous for saying, “Business only has two functions—marketing and innovation.” If you have …

It happens to every sales team. Everyone is excited to start the year with ambitious sales goals, new digital marketing strategies, …

Avoid random phone numbers. That’s the final word upfront on this blog post about choosing memorable customer-responsive phone numbers for …

According to anthropologist Amber Case, we are all cyborgs now. It seems that most people are symbiotically linked to a phone, …

You’re in your car and see an interstate billboard for a florist. In a flash, you remember that tomorrow is …

Businesses can manage the customer experience across phone, email, text, and social media through the use of cloud contact centers. …

Follow this step-by-step guide on how to verify your number, and why it’s important in the fight against spam. You …

Chances are that you’ve already heard how digital marketing is the future of increasing conversion rates. You may have even heard about …

Leveraging social media is a good way for a brand to generate awareness, promote products, and build a community, but …