Advice and insight to optimize business communications, marketing, and strategy.

Businesses of all sizes can benefit from using the digital tool, Canva. Even inexperienced users can quickly and easily create …

Every business owner wants to know whether their marketing efforts are panning out. It’s pretty obvious– if you launch a …

SMS marketing is the practice of sending mass text message alerts to customers who have opted-in to receive texts from …

What’s the difference between lead generation and demand generation? If you are not sure, you are not alone. Many business …

Most of the time, texting from your phone is the way to go. Your phone is with you all the …

Often the first point of contact a customer or potential client has with your business is through the phone. The …

In the past, companies would produce a product, pitch their marketing campaigns, and wait for the customers to start rolling …

Text messaging has become a very popular and easy way to communicate with friends, family, and even with customers. There …

Even though many businesses focus on beating their competitors, the words of Jeff Bezos, the founder of Amazon, give business …

You have undoubtedly seen an advertisement flashing a 1-800 phone number or perhaps even called one yourself. You know this …

Think about your countless Internet passwords. Are they all random jumbles of letters, numbers, and characters? Or are they well-thought-out …

Renowned writer and playwright Milan Kundera is famous for saying, “Business only has two functions—marketing and innovation.” If you have …